The Ethisphere Institute has released the 2014 Ethics Communications Best Practices Report, which highlights strategies and tactics for leveraging ethics and integrity as distinctive brand attributes. The report, citing key points from the second-annual Best Practices in Ethics Communication Workshop, features insights and perspectives from several recognized leaders in communications, academia, and legal and compliance.
In the report, Paul Argenti, professor of corporate communication at Dartmouth’s Tuck School of Business, discusses the collapse of trust in business and how acting ethically is more important than balancing the accounts. Communication is absolutely central to maximizing impact.
There are four reasons for companies to focus on greater ethics communication:
· Increasing profitability;
· Holding ethics and social responsibility as critical to the organization’s success;
· Protecting, preserving and enhancing brand and reputation; and
· Managing risk.
Companies can increase ethics and anti-corruption communications through implementing an anti-corruption program that uses real-life case studies to teach employees ethical decision-making.
Access the original report here.