News Boosts Chinese and IP Expertise

August 16, 2013
Categories: Intellectual Property Protection

CREATe is delighted to welcome the newest members of our organization: Lucy Nichols will be serving as Intellectual Property Counsel and Weili Shen joins as Head of Service Support.

Lucy Nichols: IP Leader, Former Director of Brand Protection at Nokia

Lucy Nichols is an internationally respected intellectual property attorney with more than 20 years’ experience in the acquisition, protection and enforcement of IP rights. Lucy earned her law degree from Georgetown University Law Center in Washington, D.C., and was an associate attorney with leading IP boutique law firms in Washington, D.C. and New York City prior to joining Nokia in 2000 as Americas’ Trademark Counsel.

In 2003, Lucy transitioned into the global role of Director of Brand Protection at Nokia’s headquarters in Europe and assumed global responsibility for the company’s trademark and patent design portfolios, as well as the associated enforcement and litigation. From 2008-2011 she focused on addressing counterfeiting and design infringements while based at Nokia’s regional  headquarters in Beijing, China and managed numerous successful IP litigations in Chinese Courts involving trademark and design rights.

Lucy has held leadership positions with various IP industry associations, including the International Trademark Association and the Quality Brands Protection Committee, and represented the Intellectual Property Constituency on ICANN’s GNSO council. She is also a popular speaker on best practices in brand-related IP protection.

For, Lucy will work with global companies interested in implementing IP protection programs. She will also provide senior IP counsel and insights on new IP training modules and updates to CREATe Leading Practices for IP Protection,’s program to help companies and their supply chain partners implement management systems to effectively protect IP.

Weili Shen: Chinese Legal Expert and Project Manager

Weili Shen is an experienced project manager who possesses detailed knowledge of intellectual property and anti-corruption issues.  She received her Bachelor of Law in International Economic Law from Shanghai International Studies University.  She also earned a Master of Pacific International Affairs from the University of California, San Diego, Graduate School of International Relations and Pacific Studies.

She started her career in Shanghai where she was a legal and corporate affairs professional with a multinational corporation. While there, she conducted due diligence on external vendors and outbound investment, maintained records and regulatory filings and reviewed contracts and agreements in both Chinese and English.

Prior to joining CREATe, Weili provided consulting advice to U.S. companies seeking entry into China. Weili also served as a program manager and coordinator for the University of Maryland China Initiative, Pacific Northwest Economic Region, and Washington State China Relations Council where she gained expertise on U.S.-China relations, served as a point of contact for business partners, and managed operations.

For, Weili Shen will manage the service support for’s two programs: CREATe Leading Practices for IP Protection and CREATe Leading Practices for Anti-Corruption. She will help companies involved in the service, which currently include companies in China, Brazil, India, Japan, Europe and the US, to  effectively measure and improve their IP and anti-corruption management systems.