CREATe’s newly appointed COO, Craig Moss, has been in Asia this week speaking at several events and meeting with companies and organizations.
At his first stop, he spoke to the IP Committee of the American Chamber of Commerce in Hong Kong (AmCham). The presentation – focused on the topic of Stolen IP in Global Supply Chain Businesses – was co-presented by Craig Moss and Stacey Baird, former intellectual property and technology policy advisor to members of the US Senate and US House of Representatives.
The session was attended by general counsels and supply chain specialists from throughout the region.
Baird discussed recent U.S. legal developments and the implications for global companies and supply chain members. He discussed a recent case brought by the California Attorney General to address the competitive harm caused to California apparel businesses due to foreign competitors using unlicensed software.
Moss followed with a presentation that discussed a trend towards “holistic” due diligence by global companies when selecting suppliers and business partners. He discussed new ways to mitigate the risks of IP theft by sharing best practices from the world’s top companies with supply chain partners. He discussed the management systems that should be in place to effectively protect IP and also shared insights from the pilot of CREATe Leading Practices for IP Protection.
In the Q&A session after the presentation, audience members raised questions about the extent of liability for supply chain agents and brand owners in light of the recent California cases; and also asked how they can get information on best practices for IP compliance and protection.