Anti-Counterfeiting & Brand Protection, East Coast
New York, NY
CREATe COO Craig Moss will speak at two sessions at the Anti-Counterfeiting & Brand Protection Conference in New York on September 30th.
- Assessing your Brand Protection Program
The internal components of brand owners’ security departments must be organized properly to effectively cull counterfeiting and the hazards it entails. This session will focus specifically on the internal workings of Brand Protection Programs putting emphasis on the many working legs involved. From legal, investigative, and security departments, the discussion will offer a holistic strategy for organizing your team and getting the most out of your department.
- Disrupting the Counterfeiting Supply Chain
Enough has been said about the need for more intelligence and the ever-existing problem of global counterfeiting programs and budgeting. However, the true Holy Grail in disrupting the counterfeiting business may be to attack the supply-chain. What are some best practices that can help hit them where it hurts the most? This session will unfold these practices and unveil strategies in halting the problem at its root.
For more information about the conference, visit the Anti-Counterfeiting & Brand Protection website.