About CREATe

Who We Are

The Center for Responsible Enterprise And Trade (CREATe.org) is a non-governmental organization (NGO) helping companies around the globe prevent piracy, counterfeiting, trade secret theft, and corruption.


What We Do

Our mission is to make leading practices in IP protection and anti-corruption achievable for all companies. CREATe works across diverse industries in countries around the world to provide cost-effective and practical assessments, independent evaluations, training and other resources for safeguarding IP and preventing corruption.

To achieve this mission, we have developed CREATe Leading Practices for IP Protection, CREATe Leading Practices for Trade Secret Protection and CREATe Leading Practices for Anti-Corruption, services based on best practices drawn from multinational companies, academics, international and business organizations.

Building on decades of work across the business community on quality assurance, health and safety and other issues, CREATe takes a management systems approach to helping companies implement the internal business processes they need to effectively protect intellectual property and prevent corruption.

Companies around the world are using CREATe Leading Practices to benchmark and improve systems for IP protection and anti-corruption. The services are available in a variety of languages including Chinese, Japanese, English, Portuguese and Spanish.


Our Expertise

The CREATe team is made up of experts on IP and trade secret protection, anti-corruption, supply chains, compliance and management systems. Members of our team have managed programs to improve global supply chain integrity for leading brands; designed and deployed IP protection programs around the world; and spearheaded anti-corruption initiatives in the private sector as well as in concert with national governments and international institutions.

CREATe’s Advisory Council includes leading academics, former government officials and practitioners from around the world.


Our History

CREATe was founded in 2011 by Pamela Passman, former Deputy General Counsel for Global Corporate and Regulatory Affairs at Microsoft.

While at Microsoft, Ms. Passman led Microsoft’s regulatory compliance work in more than 100 countries. For nearly six years, she headed legal and corporate affairs in Asia, based in Tokyo, with a focus on Japan, Korea and the People’s Republic of China.

During her tenure at Microsoft, Ms. Passman recognized that many companies have spent years developing robust management systems and best practices to protect IP and prevent corruption. Her vision was for the private sector to play a greater role in driving the adoption of responsible business practices throughout the global supply chain, creating a culture of IP protection and compliance in markets across the world.

To make global expertise on IP protection and anti-corruption available to all companies, CREATe was founded with start-up grants from Microsoft Corporation. Today, CREATe is dedicated to providing practical and effective services to companies to prevent piracy, counterfeiting, trade secret theft, and corruption.